VJ Creative teamed up with Louisville Slugger to launch The Hard Truth campaign that brought a new attitude to the wood bat line-up and helped promote EXOARMOR (a new product technology), Ink-Dot (The absolute best lumber for the best players), and the new Custom LS Prime Bats.
Role: Design Direction / Designer
Craig Barez - Creative Direction
Mike Crowell - Strategy / Copywriter / Marketing
The Front Office NYC - Video Creation (thefrontoffice.nyc)
Original Curtis Granderson Getty Image
Final Retouched Curtis Grandson "Hard Truth" Image
New Technology Identity for Slugger's Proprietary Coating Finish