DC "30 Years of Radness" Ad Campaign
The idea of this campaign was to introduce the 30th anniversary P.K. Ripper BMX bike. Creation of the mag rim pattern helped form cohesion between all materials. Contrasting the dark photography and elements with the bright 70’s inspired logo made for an interesting visual.
DC "Methamphibian" Artist Series Ad Campaign
DC's Artist Projects™ first worked with Methamphibian in 2006 and has gone on to do 3 other additional collaborations together. The idea here was to tease his artwork first, then the sneaker. Methamphibian is regarded as one of the best sneaker customization artist out there.