VJ Creative teamed up with Louisville Slugger to launch The Hard Truth campaign that brought a new attitude to the wood bat line-up and helped promote EXOARMOR (a new product technology), Ink-Dot (The absolute best lumber for the best players), and the new Custom LS Prime Bats. Role: Design Direction / Designer Co-Collaborators: Craig Barez - Creative Direction Mike Crowell - Strategy / Copywriter / Marketing The Front Office NYC - Video Creation (thefrontoffice.nyc)
Original Curtis Granderson Getty Image
Final Retouched Curtis Grandson "Hard Truth" Image
New Technology Identity for Slugger's Proprietary Coating Finish
Original Adam Jones Getty Image
Final Retouched Adam Jones "Hard Truth" Image
