Bowtech Archery

Bowtech Archery tasked us to create several new advertising campaigns for both print and digital. The goal was to breath some freshness and new ideas into a category that is very ritualistic and traditional about how they communicate. Role: Design Direction / Designer Co-Collaborators: Craig Barez - Creative Direction Mike Crowell - Strategy / Copywriter / Marketing Scott White - Marketing Mark Elder - Copywriter

Final Advertising emphasizing adjustable Powershift Technology.

Alternative "story-telling"concept that was not selected.

Alternative "story-telling"concept that was not selected.

Final Advertising for Special Edition Chris Kyle compound bow.

Final Advertising for Diamond Archery - a more friendly & approachable sub-brand of Bowtech.

Final Advertising for Excalibur Crossbows - a sturdy and dependable crossbow company.

Alternative Excalibur Concepts

↑Back to Top