D Rose - The Return
adidas Basketball VJ Creative partnered with global brand design agency, FICTION, to take the adidas global D Rose creative to US Retail and successfully launch the D Rose signature brand and apparel collection including his latest shoe, the D Rose 3. The world was shocked when the superstar went down during the 2012 NBA Playoffs with a devastating knee injury. "The Return" will be a moment to always remember, when D Rose steps back onto the court. The project deliverables included in-store design displays and exterior window executions.