Golf Pride introduced Align Technology to the market in 2017 and it has been an overwhelming success. Align Technology locks in your hand placement for a consistent, square clubface. VJC played a key role in the design of product, identity, retail displays, packaging, and communication.
Role: Design Direction / Designer
Craig Barez - Creative Direction / Design
Mike Crowell - Strategy / Marketing / Copywriting
Bruce Miller & Jonathan Neal (Golf Pride) - Product Marketing
Brad Johnson - 3D Rendering & Retail Design