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Golf Pride introduced Align Technology to the market in 2017 and it has been an overwhelming success. Align Technology locks in your hand placement for a consistent, square clubface. VJC played a key role in the design of product, identity, retail displays, packaging, and communication. Role: Design Direction / Designer Co-Collaborators: Craig Barez - Creative Direction / Design Mike Crowell - Strategy / Marketing / Copywriting Bruce Miller & Jonathan Neal (Golf Pride) - Product Marketing Brad Johnson - 3D Rendering & Retail Design