Under Armour Eyewear
VJ Creative and The Hive took on communication and design work for Under Armour Eyewear in 2017. The project entailed new product photography and retouching, a new tech icon system, retail design & strategy as well as a premium promotional baseball package. Role: Design Direction / Designer Co-Collaborators: Craig Barez - Creative Direction Mike Crowell - Strategy / Copywriter / Marketing Dominic Cooley - Product Photography